The typeface is still in fashion and it’s used by brands such as Dolce and Gabbana, Omega, Gilette, and Cisco. The typeface was commissioned by the Bauer Type Foundry. Explore Futura PT designed by Isabella Chaeva, Paul Renner, Vladimir Andrich, Vladimir Yefimov at Adobe Fonts. The uppercase characters, on the other hand, have similar proportions to the classical Roman capitals.įutura was designed as a contribution on the “ New Frankfurt”: a public housing program in Frankfurt. The lowercase ascenders go above the cap line and use a single-story ‘a’ and ‘g’. Futura anatomyīased on that believes, Paul Renner designed Futura with low in contrast strokes of near-even weight. Futura, very much influenced by the Bauhaus movement in Germany, was designed in 1927 by Paul Renner. For instance, he believed that a modern typeface should express new models, rather than revive previous design. Futura is THE prototype of a geometric or constructed linear sans serif and the font most commonly font of its kind used to date. Because of that, it became representative of Bauhaus’s style in 1919–33.Īlthough Renner was not associated with that art movement, he shared many of its idioms. His typeface Futura is based on simple geometric shapes (circles, triangles, and squares). Despite this, Renner is seen as a bridge between the traditionalism of the 19th century and the modernism of the 20th century. The font that escaped the Nazis and landed on the moon. It was clear and legible, virtually the opposite of typefaces like Fraktur, which was ornate and arguably quite hard to read as a result. He was a member of the German Work Federation and his rejection of abstract art and modern culture were well known. Unveiled as a font of the future, Futura has surprisingly a long history, dating back to the functionally focused Bauhaus era of design in the 1920s. working together the style of the spaceship tunnels, hal 9000 and the planet Jupiter. Other than in religion and politics, his firmness shows also in his sense of duty and in his professional choices. I used Futura typeface as used in the classic movie posters below. It was released in 1927 -but designed in 1924- by Paul Renner, a German typeface designer. Futura is a geometric sans-serif typeface. Renner was a man of strong and unmovable beliefs: not only he was Protestant, but also an active anti-Nazis. Digital type: 1987 Futura Eugenia, Futura Futuris 1991, 1995 Futura PT, 1999 Futura ND. Futura has remained consistently popular since its release over 85 years ago. It was a revolutionary design for its time, as most books in Germany were still being printed in heavy blackletter scripts. Digital type: 1987 Futura Eugenia, Futura Futuris 1991, 1995 Futura PT, 1999 Futura NDįutura is a geometric sans-serif typeface. Released in 1927, Futura is a geometric sans-serif typeface designed by German type designer Paul Renner.
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